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Columbia Business School - Dynasty Innovation
196
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Columbia Business School Feature Image
COLUMBIA BUSINESS SCHOOL
Executive Education program in partnership with Columbia Business School
Project Challenge:
In recent years, more professional athletes have entered the venture capital ecosystem- as both investors and entrepreneurs. Many professional sports players, whose training is rooted in athletic performance, may not be as savvy when it comes exploring and properly vetting entrepreneurial opportunities or investments.
Columbia Business School and Dynasty Innovation partnered to create a new set of custom executive education courses that will provide current and former professional athletes with the tools needed to harness their competitiveness and ensure financial success after their careers have completed.

DYNASTY SERVICES

  • Marketing and PR Strategy
  • Global Strategy and Operations
  • Curriculum and Program Design
  • Program Director

RESULTS

Launch campaign included coverage from Inc., CNBC, and others

Successful pilot launched in Summer 2018

National TV placements: CNBC, Bloomberg, Fox Business

Year 2 scheduled for Spring and Summer 2019

RECAP VIDEO