fbpx
Adidas x Parley- Run for the Oceans - Dynasty Innovation
1027
portfolio_page-template-default,single,single-portfolio_page,postid-1027,ajax_fade,page_not_loaded,,qode-title-hidden,qode_popup_menu_text_scaledown,qode-theme-ver-10.1.2,wpb-js-composer js-comp-ver-5.7,vc_responsive
Run for the Oceans Video
ADIDAS x PARLEY- RUN FOR THE OCEANS
Run for the Oceans Digital Run 5k Event
Project Challenge:
Parley x Adidas have partnered with a mission to positively impact the environment, working to prevent plastic from entering the ocean, and transform collected plastic into high-performance sportswear. The Run for the Oceans is a 5k that brings together a community of runners around a “Digital Run” in support of that mission.
Run for the Oceans partnered with Dynasty Innovation to deliver turnkey interactive experiences for Run for the Oceans participants in Toronto, ON.

DYNASTY SERVICES

  • Innovation Consulting

RESULTS

Provided turnkey RFID solution that allowed each runner to be electronically monitored, with notifications at specific locations throughout the 5k course

Provided turnkey proximity marketing and activation solution for concert participants, including interactive LED wristbands to enhance the experience

RECAP VIDEO