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Philadelphia Soul - Dynasty Innovation
197
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Philadelphia Soul
PHILADELPHIA SOUL
3-Time World Champion Arena Football League Franchise
PROJECT SUMMARY:
The Philadelphia Soul is an Arena Football League (AFL) franchise founded in 2004. The Soul have made five appearances in Arena Bowl, winning three championships (2008, 2016, 2017).
The Soul partnered with Dynasty Innovation to launch a content production and distribution pilot. The objective of the pilot was to create a highly engaging branded content strategy that engaged fans and consumers, creating another viable revenue stream.

DYNASTY SERVICES

  • Business Development
  • Content Strategy
  • Video Production

RESULTS

Dynasty content produced over $100,000 in earned media value (EMV)

Content saw 2.8x more organic reach

Paid content saw 275% more views

RECAP VIDEO